Social media platforms are the leading channels of today’s times for advertising and selling products.
Pay more focus on understanding the needs and preferences of your targeted audiences to grow sales.
Give your brand a look that best matches the qualities of your products, be it bold, funny, or chilling.
Starting an Instagram store is a great way to reach more people and turn your page into a money-maker.
Make the best use of strategies such as shoppable posts, story links, or ads, then it will be easy for people to be attracted to your brand.
Want people to actually purchase your products from social media? Trust us, you are not alone, and you are in the right place.
With 71% of adults using the internet and also using social media, it comes as no surprise that Instagram and WhatsApp are hotbeds for selling (Source: WebFX).
But here is the catch: putting up your product is not enough, so do you wish to turn views into sales?
That’s only going to happen when you engage with your audience, earn their trust, and create a seamless client experience that is enjoyable.
Don’t worry! It’s not as difficult as it sounds, just explore this article and you will get to learn ways to increase your sales today.
Identify Your Audience and Brand Identity
Want more sales? Don’t just post and hope; you need to know who you’re talking to and what your brand is all about.
Here’s how to get clear (without the overwhelm):
Know WHO You’re Talking To
First of all, assume one targeted customer, and know what they care about and what they are struggling with.
Be mindful that the more specific answer you get, the easier it is to create content they’ll care about.
What Problem Do You Solve?
The next thing that you must keep in mind is that people buy solutions for the problems they are facing, and not stuff.
So, know if your product saves time, boosts confidence regarding anything, or helps in relaxation? Make that clear—every time you post or advertise your brand.
Give Your Brand a Vibe
Are you chill? Bold? Funny? Pick a vibe that best represents the personality of your brand and stick with it.
In addition, the colors, captions, and tone also must go well with what your product is all about, as people buy from brands they feel.
Show Up Where They Are
Don’t post everywhere—stick where your targeted customers hang out or scroll the most.
Such as, as we know, the most popular ones are Instagram, TikTok, stories, reels, so go where the party is.
Pay Attention & Adjust
Know what gets more likes, saves, or DMs, and do more of that, or make adjustments accordingly.
Your audience will literally tell you what they want through comments or feedback—just watch and listen.
To sum up;
When you know your people and show up as you, selling starts to feel natural (and fun), so get clear, stay consistent, and start turning followers into customers.
The image below shows the percentage of consumers who say that brand familiarity makes them more likely to buy on social media.
Effective Strategies for Launching an Instagram Store
Creating an Instagram store is an effective approach to increasing your reach and monetizing your page.
With 2.3 monthly active users, this medium offers endless opportunities for different kinds and sizes of brands to create content and share it with their followers.
You can even get real Instagram followers through organic strategies that focus on engaging content, consistent posting, and targeted outreach.
However, posting pictures is not enough; you need to have smart strategies that are proven to work.
Here are five simple, actionable steps you can take to increase your sales on this channel:
1. Shoppable Posts
With Shoppable Posts, you can tag your products in posts and give users the ability to tap and buy directly from your posts, and create a seamless shopping experience.
This approach maintains the beauty of your page as well as helps followers to turn their likes into actual sales without leaving Instagram.
2. Story Links
The next effective approach is using Stories with swipe-up or link stickers to promote your products.
It is perfect for highlighting new items, flash sales, and sneak peeks, and you can use the “Shop Now” call to action button to provide direct access to your store.
3. Bio Links
Your bio link plays a major role in directing Instagram users to your shop, new collection, or promo.
All you require to do is keep your posts and stories pointing people to “Click the link in bio!”
4. Instagram Ads
The shopkeepers seeking fast growth, there is no better strategy than running ads on Instagram.
This method allows you to target your ideal customer by their age, gender, interest, and many other factors.
Great visuals + catchy captions = more clicks, more followers, and more sales.
5. Instagram Stars
The ‘stars’ here represent the popular influencers of Instagram, with whom you can team up to get more eyes on your store.
However, before contacting them, make sure the content creator you choose matches your vibe and has real, active fans.
A simple post or story from someone trusted by their followers can bring tons of traffic to your online business.
Conclusion
Encouraging the buyers to purchase what you are selling via social media platforms such as Instagram isn’t just a matter of luck.
It also demands understanding your customers and how to put your best foot forward.
When you know who you need to focus more on, how to create engaging content, and the best use of things like shoppable posts, story links, or ads, then it will be easy for people to say yes.
All that is required is to be consistent with your messaging, be authentic, and build trust.
Also, remember that social media is a great tool to use to your advantage; it’s your time to use it right!
FAQs
How do you get people to buy your stuff on social media?
You need to identify the customers and the brand’s identity, and approach effective strategies of Instagram stores, such as shoppable posts, direct links, etc.
How do social media channels help to build a brand online?
Social media channels are the platform where the majority of individuals hang out, which makes it an ideal approach to reach wider audiences.
Why is it necessary to identify your target audience in branding?
When you know who your target audience is, you focus on the right customer and the right way of branding.
What do shoppable posts on Instagram do?
Instagram shoppable posts allow you to sell products directly from the feed of the shoppers.
What are Instagram stars and ads?
On the Instagram channel, ‘stars’ refers to influencers with whom you can team up to advertise your product, and ‘ads’ are paid promotions to reach more customers.
Gaurav Rathore
