Gaurav Rathore
His write-ups blend creativity, personal experience, and tailored technical advice, meeting reader needs effectively.
Gaurav Rathore
His write-ups blend creativity, personal experience, and tailored technical advice, meeting reader needs effectively.
Your business is more than its logo, it’s rather a complex set of factors that determines whether a customer remembers you or decides to do business with you.
Marketing has come through a long way, with digital signage being one of the most popular and effective things. In fact, it is so lucrative that 80% of the businesses that invest in digital signage record a staggering 33% increase in their sales. (Source: Digital Signage Today)
So, in this read, I will be sharing my personal journey with digital signage and why I believe that it can be an absolute game changer for your business too.
Let’s start!
Digital signs can be an effective way to increase customer engagement. They can be used to capture people’s attention and educate them about the goods or services your business offers.
Make sure that when you are looking for professional digital signage installation, you pick a location that has a lot of foot traffic (or is more visible). An indoor sign can be effective, but it’s better to put one on your store’s façade, so you can entice pedestrians inside.
It’s important to shop around and find the best sign installation company you can, too. The quality of your sign has a massive impact on its efficacy as a marketing tool. The more high-quality it is, the better.
If your sign flickers or has poor resolution, nobody will take it seriously. A sign installation firm’s reviews will give you an idea of what the quality of their signs is like.
Do You Know?
According to Grand View Research, the global digital signage market was estimated at USD 26.76 billion in 2023 and is expected to grow with a CAGR of 8.1% from 2024 to 2030.
Compared to other forms of modern marketing, digital signs are cost-effective. A cost of living crisis is currently taking place, making the lives of private individuals and business owners very difficult.
Things are more expensive than ever, especially online. Online forms of marketing like SEO and PPC can cost a lot of money, which is why digital signage is a fantastic investment for your brick-and-mortar business.
It’s cheaper to set up a digital sign than it is to pay for long-term SEO representation. Plus, signs can last a very long time if they are properly maintained, whereas SEO and other forms of online marketing are constantly changing.
In terms of maintenance, the company you bought your sign from will be able to advise you on what to do and how to take care of your signs. Make sure you get in touch with them if repairs need to be made.
Finally, digital signs can increase brand awareness. As mentioned above, if you put your sign in a place with heavy foot traffic, pedestrians are going to learn about your business, what it offers, and why they should buy your goods or services.
Even if pedestrians do not do business with you, they will know and recognize your brand, which means they might recommend it to their friends. Be sure to hire an experienced graphic designer so that your signs can look their best. The better they look, the more professional your company looks.
Digital signs can be beneficial for businesses of all kinds. If you are interested in investing in one, there has never been a better time than now. Make sure to find the highest-quality sign provider you can, as well as an experienced graphic designer.
We usually come across hundreds of billboards and advertising banners each day. And standing out in this crowded pool is among the most critical concerns of a business. And, this is right where digital signage comes into play with some bright screens and 4k graphics to create a higher recall rate, when compared to a conventional ad poster.
Since people are visual learners with a very short attention span, these marketing strategies help businesses stand in crowded places.
Do you know that Harvard conducted a field survey, which explains that an in-house shopper is more likely to throw over a purchase when a salesperson invades their privacy?
This explains that customers, particularly millennials, prefer to make their own purchasing decisions, which are not influenced by any other opinion.
So, with such data in hand, businesses need to figure out some alternative ways to persuade customers to buy their products. And, this is where solutions like digital signage come with about 400 more views than a static advertisement or a sales assistant.
Digital signage has been a major game-changer for me. It’s more than just a tool, but rather a fine marketing strategy that has helped me connect with my potential customers, boost brand awareness, and drive sales. Its ability to hook the audience with high visual graphics has truly helped me take my business to some new heights.
So, if you’re also considering investing in a digital signage strategy, I can now tell you that it would be one of the most lucrative marketing decisions for your business.
