In a world where being online seems to be a necessity for people and businesses alike, having a dedicated IP address comes in handy as they partake in multiple activities on the internet.
Though shared IP addresses might be fine for small business areas or homes, dedicated IP addresses are specifically designed for firms seeking to enhance their online presence.
Also, as the number of users on the web has grown to over 5 billion, so has the demand for better connectivity (Source: World Population Review, 2024) – that’s also when the dedicated one is much better than the others available.
You may now walk over this blog to get insights into a few more reasons why one should consider picking up dedicated IP addresses over shared IP addresses.
It’s Far Easier Than You Think
There is a great benefit that comes in handy with operating a dedicated IP, purchasing one and configuring things is less than intimidating.
According to LARUS, a supplier of a vast raft of IP-related profits, it only takes up to 48 hours to fulfill a request, even that be selling, leasing, or, in the case of this post, buying a dedicated IP address.
Moreover, suppose you really don’t know how to handle these kinds of things and want to commit your entire focus to actually doing business.
In that case, it’s not overly challenging to explain to an in-house or freelance IT technician what you hope to gain from the dedicated address and request that they set everything up for you.
Check out the graph below to get insight into IPV4 Address 2024 infographics.
Enhanced Security For Online Transactions
This kind of digital product truly excels in terms of protecting the online safety of your enterprises.
If a website doesn’t require customer information or payments – the need for IP protection is not necessary.
But for such companies, it is required to have protective features that can assist them in avoiding legal trouble.
Additionally, In a scenario where you need to get your business off the ground and do not know how to deal with IET help can be brought in.
So, how can it actually help to secure your site?
SSL certificate validation:
Although it’s common for most web hosts to offer a free SSL certificate as part of their service, these certificates are often on the more basic side of things.
Specific actions will require more robust security that only an Extended Validation (EV) SSL certificate can offer, and which is only available if you meet specific standards such as having your own address.
Do You Know? The first description of the current IP address, IPv4, was published in September 1978.
Reduced risk of “bad neighbor” effects
As the name suggests, in terms of the internet, you can undoubtedly be found guilty by association.
If you happen to be sharing an IP address with another entity that is engaging in various shady activities, you could discover that your website could be blocked or otherwise blacklisted.
This can result in negative publicity and lost sales that you could have averted by investing in a dedicated IP.
Enhanced control and configuration
Your server’s setup and security settings are more within your control when you devote an IP.
This lets you put more tough security policies into effect and customize them to fit your particular situation.
Compliance with PCI DSS
In case you intend to take card payments online, you will need to comply with the Payment Card Industry Data Security Standard (AKA PCI DSS).
It signifies that if you are proceeding with credit card transactions via an online method, use dedicated IP addresses solely as part of the security standards.
Improved Email Deliverability And Reputation
I believe that email marketing is one of the most underutilized assets for promoting a service or product.
It’s the best option for advertising your business if it’s something that you want to establish on the market for the long term.
However, one reason that many modern businesses tend to forego it is due tothe technicality involvedwhen compared with other more straightforward options such as social media, etc.
Part of the issue stems from the fact that the raft of privacy and data rules that govern how you collect and use customer data can make it needlessly complex for the average person.
Generally resulting in your emails being sent directly to SPAM folders and a lost opportunity for you to make money.
However, with a dedicated IP address, you can achieve various benefits that you would never see from utilizing a shared one. These include but aren’t limited to:
Building a consistent sender reputation
Improved deliverability
Enhanced control and flexibility
These points alone can make the initial cost (albeit small cost) well worth it over the long run.
With email marketing, you will be wondering at first which customers and clients to target and how many to send campaigns to.
But after these campaigns are sent, you can positively incorporate customer emails into your remote marketing strategy for your business, which will allow you to acquire many loyal customers.
Thus, to divert a large number of customers from your competitors, consider email marketing as a gem.
Gaurav Rathore
