Gaurav Rathore
His write-ups blend creativity, personal experience, and tailored technical advice, meeting reader needs effectively.
Gaurav Rathore
His write-ups blend creativity, personal experience, and tailored technical advice, meeting reader needs effectively.
For any business website, UX design is one of the most valuable aspects that matters the most. An inconsistent user experience or low-effort practice can not only make users feel exhausted, but also harm the business’s reputation.
According to statistics sourced from UXCam, “A one-second delay in page load time can decrease conversions by 7%, while a good UX design can increase conversion rates by up to 400%”.
So, since it is a crucial aspect, you must read the writing till the end and learn more about the 7 key elements of effective UX design.
User-centric design means that the website should cater to the needs, wants, goals, and behaviors of its customers and target audience to generate as much traffic and profit as possible. You can also make use of analytic tools online to observe your audience’s demographics.
Another aspect of user-centric design is its accessibility. Work on a design that is easy for every kind of person (even for a tech lowbrow). Integrating features like audio directions for those who are visually impaired, making the text on your website large and clear, and adding descriptions to important images are just a few ways you can make your website more accessible.
The visitor should not hustle to find the solutions they are looking for. Many users get frustrated if a website’s homepage is too overwhelming and makes it hard to find what they require. You can get a visitor’s perspective through UX design, which helps you see the website through your customers’ eyes. It will help you determine where all the major information should be placed.
To ensure proper navigation, it should include an easy-to-spot hamburger menu with clearly categorized tabs that will direct users to the page they require. Hyperlinks to other pages within informative text are also necessary to help users navigate the site.
With the increasing use of mobile devices, most websites are now accessed on the go. The following infographic shows how much traffic on the internet comes from mobile phones. Hence, ignoring mobile optimization is a big loss.
If you have a business site that is perfect on a computer screen but falls short on smaller screens, it’s a red flag. Effective UX design includes a good mobile-friendly design that is just as easy to use as on a laptop. You must also make sure that the mobile version of your website is equally responsive on the go as on a computer system.
Nobody likes waiting around for a website homepage to load. When users navigate a business website, they should be able to click on different tabs and be redirected in seconds to their desired page.
Alt-tag: bounce rate with increasing loading time
More loading time brings a higher bounce rate. The above-mentioned statistics show the percentage of the audience that ditch the online platform if it takes more time to load. To make sure this does not happen, use UX design to optimize important videos and photos and simplify the website’s code so that loading pages does not take longer than it needs to.
The first things that users should see on your page are good aesthetics and high-quality visual content like photos and videos related to your most recent marketing campaigns. To enhance the user experience, remember to create visual designs that align with the interests of your target audience.
Work with professional photographers and marketing teams to determine what images would work best on the website as a first impression of the business.
Inserting hyperlinked call-to-actions like “click here”, “subscribe”, “register”, and “find out” can be very useful if used correctly. For example, if you run a retail business and you are running a promotion, an appealing image of a desirable product with a call-to-action like “buy now” should be there as a command for the user. This is helpful to users who are likely flocking to your page during this promotional period.
Emphasize the content that people want to read and that is relevant to your business. This is the best way to bring new and existing customers and keep them engaged. From insightful blog posts to engaging videos, there is a lot you can do with content that spans across numerous platforms.
So, in this article, I shared various aspects through which you can upscale your website’s UX. By seeing that you cover all of these elements in your website, you will be making the most of UX design and will see an increase in traffic and interaction on your website.
