Did you know? SEO and website security are intertwined, with strong security significantly impacting a website’s search engine rankings. (Source)
Today, the world is completely changed! We can now get any solution from the internet with a snap of the fingers.
Online domains are constantly evolving with new algorithms that are empowered by improved SEO approaches.
Google always prioritizes websites that are completely secure and tick every criterion for their ideal website listing space. Businesses are getting a robust response from search engine strategies to target a wider audience of their interest.
This way, many legit sources gain good rankings, but on the other side, there are malicious sites that are benchmarking with unfair means. In this blog post, we are going to talk about them deeply and tell readers to safeguard themselves from these fraudulent domains.
Stay tuned till the end!
Key Takeaways
Understanding metrics that make your website marked as secure by Google
Discovering the importance of the support offered by SEO services
Exploring why people always pick the safe choices
Uncovering some threats that are involved in SEO
Google Appreciates Websites That Are Perceived As Safe
A few years ago, Google brought up the topic concerning safe browsing and welcomed the HTTPS Everywhere initiative, which meant employing a key component in the ranking factors. Then, two years ago, it further elevated the standards with the Helpful Content Ranking System. This requires websites to do everything in their power to ensure they are secure, not only for their users but also to help them rank better.
These updates are intended to stimulate sites to begin using the HTTPS protocol, instead of HTTP, because it’s much safer. Not only are secure HTTPS connections extremely safe, but they also send a clear signal to search engines that will raise your ranking.
In other words, turning to the HTTPS protocol is one of the best things that you can do if you want to boost your online presence.
Intriguing Insights
This infographic shows how website security is compromised.
SEO Services Can Also Be A Great Support!
You should think about getting SEO services on your side if you’re new to SEO and would like to work on it. Avid SEO enthusiasts at https://roofermarketing.co/roofing-seo-services/ are here to remind you that these experts have in-depth experience and knowledge that’s required to craft efficient SEO strategies, and, simultaneously, expand your business. With them by your side, your website will instantly become a lot more visible.
Keep in mind that they will not only assist you in creating an SEO-friendly site, but will also provide you with some useful tips to ensure that your website remains safe and reliable. Although you may perceive this collaboration as an expensive endeavor, don’t forget that it’s a lot more affordable in the long run, because you’ll save lots of cash on fixed monthly charges, recruitment costs, etc.
Interesting Facts Organic search drives more website traffic than other marketing channels. (Source)
People Will Always Pick Secure Websites
As stated previously, Google will always put first (in terms of algorithm) websites that are perceived as safe, however, it isn’t the only one that values this. Don’t forget that users appreciate this, too! No company can expand its reach and succeed if people don’t view them as trustworthy or, God forbid, unsafe.
If they notice that your URL includes HTTPS, they will be much more confident in your professionalism and trustworthiness. Many reports have proven this point. Namely, according to them, businesses that consistently implement various cybersecurity measures are generally more successful and consistently have a larger competitive edge.
The bottom line is that when an organization invests its time and effort into security measures, they are creating a very safe virtual environment, which will undoubtedly result in enhanced SEO and better conversion rates.
The Most Common Threats That Endanger SEO
There are a variety of different threats that are wait to “attack” SEO and negatively impact it. As a promising entrepreneur, it’s essential to get familiar with some of them so you can be properly prepared and do not allow any of them to affect it in any way. This includes the following:
Cross-site Scripting – In this type of attack, harmful scripts are embedded in web pages and viewed by others. This can lead to defacement of your site, session hijacking, and theft of user confidential information. To decrease the damage as much as possible, search engines may try to reduce your rankings.
Malware infections: Google will blacklist your website if it determines that it contains a lot of malware. This will cause a significant drop in organic traffic.
Phishing Attacks – If your site is employed for phishing attacks, then this may be another reason for search engines to blacklist it.
As you can see, SEO and website security are equally important for your business and have a tight relationship. Therefore, you should put all your efforts into these two areas to ensure your site is not only SEO-friendly but also safe.
FAQs
Does website security affect SEO?
For SEO, a security breach can lead to a significant drop in rankings, as Google prioritizes user experience and trust when determining search results. A compromised website not only loses organic visibility but also drives users away, signaling to search engines that it’s unreliable.
What makes a website not secure?
The lack of a valid SSL certificate, outdated software, or issues in the code puts you and your site visitors at risk. These vulnerabilities include using outdated WordPress plugins and themes, which may have security issues that hackers can exploit.
What is SEO phishing?
Search engine phishing, also known as SEO poisoning or SEO Trojans, is where hackers work to become the top hit on a search using a search engine.
Gaurav Rathore
