Gaurav Rathore
His write-ups blend creativity, personal experience, and tailored technical advice, meeting reader needs effectively.
Gaurav Rathore
His write-ups blend creativity, personal experience, and tailored technical advice, meeting reader needs effectively.
“Social media is not a broadcast tool. It’s a listening tool. It’s about engagement, connection, and community.”
-Jay Baer (Author and Digital Marketing Consultant)
If you still think that social media platforms are only for communication and sharing everyday lives through pictures and videos, then sorry to say that you’ve got it wrong. These platforms are nothing less than a golden opportunity for both individuals and businesses.
We will talk about the individual creators some other day, but today I will share with you how social media helped me reach my target audience, gain an edge over my competitors, and increase customer engagement for my business.
Not just for me, but according to a 2024 survey among marketers, social media marketing helped them increase exposure, generate site traffic, develop loyal fans, and improve the overall operations of various businesses. (Statista: Social media marketing)
Let’s take a deeper dive into it and discuss why social media is no longer optional for businesses.
Thanks to social media, my business was able to better reach its audience from all walks of life and from all over the globe. Social media platforms like Instagram and Facebook can market users and divide them into categories, which helps us understand who to reach and what to offer to each of the groups.
Such categories are defined by their age, location, habits, preferences, and many more factors, due to which we are able to offer more personalized services to our customers and use such information to gain a bigger loyal client base.
FUN FACT
Posts with images or videos receive 94% more views than those without. This shows that consumers are more engaged with visual content, making it a key tool for businesses to grab attention on social media platforms.
No question, exceptional engagement is a “need” for businesses wanting to succeed and be more competitive. The ability to connect with customers and make them feel appreciated and respected is what makes a huge difference. And for all these functions, social media platforms proved to be the best solution.
With these platforms, we were able to respond to our clients’ questions, concerns, and wishes, which led to customer satisfaction and building trust among them, resulting in better branding and reputation of our company in the market.
If you are a new entrepreneur who does not have an established following and name on social media platforms, then I would suggest you opt for solutions like Greedier Social Media that specialize in selling social media likes, views, and followers, which will all positively influence your engagement and help you portray a better image of your brand, which is necessary to build customer trust.
Sharing personal stories, surveys, and live videos, is another way we connect with our customers, which makes them feel more valued, strengthening our relationship with our clients.
One main reason why companies must utilize social media is because there is almost no one who hasn’t got at least one social media profile, and that means that it is great for brands that want to broaden their reach.
All the people who use these social media sites spend a huge chunk of their free time on these platforms, increasing their effectiveness. Also, since these social media companies earn their money through ads, they will also favor you and ensure that the content is marketed correctly and to the right people.
As depicted in the graph below, social media can help you reach a large audience that too on a global level, which you cannot expect from any other method of advertising.
Being competitive is a must for any company that wants to thrive, and a strong social media presence makes this goal achievable for us. It helped us track market movements, follow our rivals, and maintain contact with our target audience, which reflects positively on our workflow.
When customers see or feel that a certain brand is not quite competitive, they will easily walk away and look for other companies offering similar services, which is why companies must invest in their social media presence to keep their customer’s trust and attention.
Looking at all the points we discussed above, you must have understood why social media has become a must for every business that wants to make a change and succeed, while at the same time growing their customer base and reputation.
In the end, I can confidently say that social media is no longer just an option for businesses. Rather, it is a necessity that must be adopted for anyone who is serious about their venture’s improvement and dedication to exceptional customer service.
