The increasing addiction to the internet is now making every parent concerned about what kind of content their children are watching and with whom these kids interact daily. This generic concern has surely shown its impact on the parental control software market.
According to a report published by Allied Market Research, the parental control software market size is expected to reach USD 4.3 billion by 2031. Also, the market was valued at USD 1.3 billion in 2021, but considering that it is growing at a CAGR of 13%, we can expect it to cross the 4 billion mark in the upcoming years.
The key players behind the rising numbers are McAfee, Kaspersky & SafeDNS. Moreover, this report shares the growth strategies, competitive edge, opportunities, and several other factors to understand the industry.
The extensive use of social media platforms among kids is the main reason why parents are thinking about setting parental controls on their devices. This paves the way for built-in options and third-party apps that ensure a secure and private experience. Apart from the ones mentioned above, the key players to drive the market include AT&T, Cisco Systems, Inc., Google LLC, Mobile Fence, Verizon, and more.