Gaurav Rathore
His write-ups blend creativity, personal experience, and tailored technical advice, meeting reader needs effectively.
Gaurav Rathore
His write-ups blend creativity, personal experience, and tailored technical advice, meeting reader needs effectively.
“Online visibility is about getting seen and heard by the right people at the right time.”
– Ann Handley, Content Marketing Expert
Having an excellent online presence, in this digital era, can prove to be immensely beneficial for a business. After all, 85% of consumers conduct research online before they make a purchase. (Forbes: Building a Brand)
When I started my business, working on my online presence was one of my top priorities. But it was not as easy as I thought. Many struggle with building their online presence and to be honest, I understand the challenges. Well, I was also there once.
But now that I have been in this game for long enough and finally succeeded in establishing a digital presence for my business, I have decided to share four major strategies that helped me enhance my digital visibility and positioning in SERPs (Search Engine Results Pages).
Do you know 75% of the users never scroll past the first page of search results? This means that if you want to generate website traffic, you need to manipulate your content to rank on the top search results. But how so? Well, I utilized SEO (search engine optimization) for this, it is one of the most effective forms of marketing available to businesses today.
It involves steering the algorithms of search engines in such a way that your sites rank higher than your competitors. Since I did not have in-house resources for it, I decided to take assistance from McDougald SEO. Their experts ensure that tailored SEO strategies can help my business achieve the desired outcomes and massive growth.
They also helped me boost my business’s SERP positioning. If you are also interested in it, you can get in touch with an SEO agency today. An SEO agency will be able to optimize your site so it performs better, as well as increase its ranking, so it is more visible to and easily discoverable by your potential clients.
INTERESTING TIDBIT
Studies show that businesses getting more organic (SEO-driven) traffic generate 40% of their online revenue from search engine results, proving how powerful SEO can be in increasing visibility and driving sales.
Having a website is not enough to build your digital presence, you also need a social media page. Trust me, it is almost impossible to achieve any degree of commercial success without a social media account these days, unless the niche you operate within does not generally rely on social media.
It is a great place to build a page because it provides you with a stage to advertise your products and foster genuine relationships with your customers. There are many different platforms you can use, from Instagram to Facebook, so make sure you find the one that is used most by your target audience.
There are billions of social media users all around the world, and it offers you an excellent opportunity to reach a large audience, that too on a global level.
Another component that helped me capture more audience and boost my digital presence was collaboration. I partnered with other business owners on social media, this acted as a mutually advantageous move as it not only benefited me but my collaborators as well.
If you are interested in this, you can collaborate in many different ways, from creating products with other businesses, or just turning up to the offices or headquarters of other companies for photoshoots.
But remember that it is something you sometimes have to pay to do, however, you also have the option to collaborate with influencers, who are social media personalities that leverage their influence over their audiences in exchange for your products, kind of like the barter system. If you wish to work with influencers, you will need to get in touch with the agencies that represent them.
Lastly, I improved my business’s reputation and online visibility by working on my site’s design. It is no secret that consumers have high standards today. If your website’s design is not high quality and properly thought through, there is a high possibility that people will scroll past it or not take it seriously
To ensure my site design looks its best, I got in touch with a web developer for professional assistance to improve my site. If required, you can also take their help to build a new one from scratch. I would suggest you always check a developer’s reviews before you hire them, to ensure that their services are right for you.
In the end, I can say, from my experience, that boosting the online visibility of their store’s digital visibility should be the main priority for any business owner. In today’s digital world, it has become a necessity for business owners wanting to succeed. You can use the guidance I shared above, to improve and enhance your online presence.
